Fastway is proud of the company image which is strictly monitored and maintained. Comprehensive standards and templates are in place to make compliance easy for franchisees - in fact there are thousands of templates available for marketing programs which are all readily accessed via a marketing downloads website. Full training is provided to assist Master Franchisees implement their marketing programs.

The unique saturation marketing system developed by Founder, Bill McGowan in 1983 is the still the cornerstone of the company’s marketing. This system has very little cost, but has been proven to be a highly effective way to develop the Fastway business quickly within each country.

The marketing is divided into three streams, with manuals and templates guiding the way to implement within each country, and at each level of the franchise structure.

The Fastway image is unfussy, friendly, approachable, and reliable, and reflects the low cost courier services offered. The Fastway Man is an integral part of the imagery and also has his own Kids Club, which is used in both the internal and the external marketing.